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BEHIND DESIGN - BUSINESS SCHOOL FOR CREATIVES

Make Your Dream Creative Business a Reality

MASTER THE "BORING" PARTS OF YOUR CREATIVE BUSINESS SO YOU CAN FINALLY hit your goals and own your freedom...without constant hustle 



Behind Design is the fast track to help you take charge of your graphic design or creative business and grow it to consistent 5-figure months and 6-figure years.

PROVEN STRATEGIES | TRAININGS | TOOLS | TEMPLATES | SWIPE FILES | SUPPORT TO NAIL IT ALL IN 60 DAYS OR LESS!

ENROLL NOW (50% off+)
COURSE CURRICULUM
FAQs
SUCCESS STORIES

Is this you, creative friend?

Your business is "busy," but you know in your bones that it could bring in more profit and feel so much better.

After all, you are investing your life into this business. If it doesn't fit you to the core, what's the point?

 

So, how can you?

...charge more without losing clients? 

 ...manage your neverending project management and admin tasks?

...keep hustling to get and keep clients without burning out?

May I offer some encouragement?

You are improving businesses and lives with YOUR hard-earned creative talents and expertise—amazing!

Why shouldn't you have a wildly profitable creative business without constant stress?

Allow yourself to dream of the possibilities for a moment:

01

Consistent profit. No more lost sleep over pricing questions or roller-coaster revenue.

02

Streamlined, smart systems so you can work less and reclaim your time and freedom.

03

Run projects like a pro, dazzle clients, and get referrals on auto-pilot. 

Your burnout-proof, dream creative business is waiting for you...

It just needs to be uncovered

I know business feels tough and sometimes lonely. And doing all the setup and organization can feel boooring. You might even be:

  • Tired of being too busy to enjoy life

  • Realizing that being booked out does not equal profit or success

  • A best-kept secret: Delivering premium work but unable (or too scared) to charge its worth

  • Excited to organize, work efficiently, and grow with more confidence and enjoyment...but not sure where to start or find the time

  • Fed up with being told that constant hustle, questionable sales tactics, and scaling with a team are the only paths to success (you just know there's a better way!)

Maybe you've tried hustling harder, taking on more clients, or figuring it out yourself with tips from the experts... but still have little to show for your efforts.

Here's the truth

It doesn't have to be this way

Mastering your business strategically lets you serve great clients—positively impacting them and your bottom line (while working less).

Behind Design is a program that teaches you to take charge of the "boring" (but essential) business tasks so you can finally price your work to win and grow a profitable, referral-rich, and non-salesy creative business...without the hustle and overwhelm you may be accustomed to.

FACT:

MORE CONTROL OVER YOUR BUSINESS = MORE PROFIT + FREEDOM

TELL ME MORE →

"If you want to grow, organize, or refine your business or freelance work, please purchase Behind Design—you will not be disappointed."

Ryan, student of Behind Design
Introducing

Behind Design

The creative entrepreneur's business school

skip the struggle, make your business work for you, and finally ditch the overwhelm and hustle!

Proven Roadmap

Step-by-step instructions, tools, and templates to improve your creative business strategically so it works for you and thrives sustainably.

Lifetime Access

Your membership grants you instant access to future course add-ons and improvements for life.

Support

You're not alone! Get email feedback from Amy so you can keep taking action with confidence.

Here's what you'll learn inside to

Make Your Dream Creative Business a Reality

All Modules Include: Step-by-Step Video Lessons • Audio Lessons (listen on the go) • Fillable Worksheets • Templates/Scripts

Module 1: vision

Maximize Your Profits & Attract a Flood of Ideal Clients


IN THIS MODULE YOU WILL LEARN:
  • Why running your business like everyone else isn't an effective strategy and what to do instead

  • A simple exercise to create a realistic and exciting vision for your business

  • How to set revenue goals aligned with your unique business vision

  • My powerful step-by-step formula for crafting your perfect messaging and attracting your ideal clients (even if you don't think you're a good writer!)

+ THESE FREE BONUSES AND TOOLS

  • Goal and Leads Tracker (quarterly, annual)
  • Master Your Brand Messaging Guide

module 2: Foundation

Make Your Creative Business Work FOR YOU & Never Compromise on Price Again


IN THIS MODULE YOU WILL LEARN:
  • Strategies to abolish scope creep and take charge of your projects
  • Little-known secrets to master your pricing
  • My tested formula to build & streamline proposals in minutes
  • Why getting MORE clients isn't the solution to financial success
  • How to package your services and enjoy more profit with less effort

+ THESE FREE BONUSES AND TOOLS

  • How I Work/Welcome Packet Checklist
  • Rate Calculator
  • Proposal Framework
  • Package Pricing Guide

module 3: Process

Build Your Autopilot Systems and Keep More Dollars in Your Pocket


IN THIS MODULE YOU WILL LEARN:

  • How to onboard clients seamlessly and set up your projects for success from day one
  • The simplest way to master project planning
  • Key strategies to take charge of your project management and enjoy stress-free days
  • How to build systems that eliminate busy work so that you get back time to focus on your best creative work

+ THESE FREE BONUSES AND TOOLS

  • BONUS: PM Mastery Toolkit / 60+ Project Management Scripts
  • Job Ticket Template
  • Onboarding Flowchart
  • Project Planning Template
  • Content Vetting Checklist
  • Asset Tracking Spreadsheet
  • Project Overview Framework
  • Project Planning Walkthrough
  • Post-Project Client Survey
  • Post-Project Reflection Form

module 4: Client Experience

Treat Your Clients Like Gold and Win More Work in Your Sleep


IN THIS MODULE YOU WILL LEARN:

  • A powerful step-by-step process to present projects confidently
  • The secrets for getting quick approvals with minimal revisions (every time)!!
  • How to harness the power of templates for time-saving and consistently great work
  • How to attract more work effortlessly through seamless customer service

+ THESE FREE BONUSES AND TOOLS

  • Project Footer Frameworks and Template (Illustrator)
  • Work Presentation Slide Deck Template (InDesign)
  • Work Presentation Checklist

module 5: results

Deliver Flawless Work & Get Jaw-Dropping Success for Your Clients


IN THIS MODULE YOU WILL LEARN:

  • How to amplify your work's value
  • The power of tracking to measuring success
  • Secrets to master quick and effective reporting
  • Processes and tools to ensure top-quality, mistake-free work delivery every time

+ THESE FREE BONUSES AND TOOLS

  • Project Reporting Template
  • Flawless Project Delivery Framework
  • Print-Ready File Checklist
  • Proofreading Checklist
  • Logo Delivery Guidelines and Examples

module 6: Sustainability

Lock In Predictable Sales and Profit for Years to Come


IN THIS MODULE YOU WILL LEARN:

  • How to master core business functions and prevent costly oversights
  • Secrets to creating a simple, DOABLE marketing plan to attract new business
  • How to leave the sleaze of "sales" behind and learn to bring in more work without the ick

+ THESE FREE BONUSES AND TOOLS

  • Marketing Plan Guide and Framework
  • Testimonial Request Script
  • Annual Business Admin Schedule Template

How does this sound?

Your life after Behind Design...

  • You connect with the premium clients who get you. Your messaging and drool-worthy work packages have them singing, "You're the one that I want!"
  • You price with confidence and certainty and stop the income roller-coaster in its tracks.
  • Your business effortlessly attracts high-quality clients because it's so well-organized and polished—inside and out!
  • Delivering and managing projects feels relaxed and dialed in, leaving your clients in awe and your projects humming on cruise control.
  • Your business feels like YOU because it's purposely crafted to serve the clients that are FOR you.
  • You love your clients and they respect your process and expertise, allowing you to focus on your work and ENJOY your business.

Bethany

This is absolutely the best investment I've made for myself and my business.

Niki

“Amy does a great job of lining out easy, actionable goals so that you feel empowered to go out and create a thriving business.”

Ready to have the business you've been dreaming of?

Choose your payment plan.
NOTE: All plans include the same benefits—only the payment varies.

All Plans Include:

  • 6 training modules

  • Video trainings with downloadable slides

  • Downloadable audio files (learn on the go—podcast style!)

  • Fillable digital worksheets to implement lessons

  • 60+ swipe files and email templates

  • 20+ additional headache-saving tools, copy/paste templates and forms

Bonuses:

  • Lifetime access + future course add-ons or improvements (priceless)
  • Your choice of 8 weeks of email or Voxer access to Amy to get feedback on your work or ask questions ($1,500)
  • PM Mastery Toolkit ($1,500
  • And many more (too many to list)

one-time or 4-payment plan

$697 $333

MORE THAN 50% OFF

ENROLL TODAY FOR $333 OR $83.25

12 payments of $33

$67 $33

MORE THAN 50% OFF

ENROLL TODAY FOR $33

REMINDER!

When you enroll, you'll also get these awesome bonuses:

Bonus #1

Coaching & Support

($1,500+ value)

Get feedback and support as you take action and transform your business into a steady profit-making, hustle-free machine!

📩 Email or Voxer Mentorship from Amy for 8 Weeks 

Bonus #2

Lifetime Access

(PRICELESS)

Enroll in Behind Design for lifetime access! Revisit and refresh your skills anytime. Enjoy downloadable audio files, slides, and worksheets, plus free updates forever—no extra cost!

Bonus #3

PM Mastery Toolkit

($1,500 value)

Have you ever learned how to manage projects correctly? Most are not taught this vital skill.

Expertly managing your projects is a huge part of the business success puzzle, but most don’t learn this skill in school or anywhere else.

Navigating projects with kindness and efficiency is both an art and a science. Here's the secret: the better you become, the more you'll enjoy:

  • Less micromanaging and reminders to "send that one piece of information"
  • Fewer revisions
  • Less pushback on projects

I'll show you how to never feel stuck again by taking charge of your projects and knowing precisely what to say and do.

In this comprehensive training, you'll receive videos and over 60 scripts, providing you with the exact steps and words to use throughout every phase of your projects, even during challenging client situations.

ENROLL NOW →

Meet your teacher

Hi, I'm Amy, and I'd love to be your guide on this creative journey.

For more than 12 years now, I've enjoyed a profitable, sustainable business while working less, and I truly enjoy my business!

I have breathing room in my days to be flexible for my clients, my family, and myself (any busy parents out there? Yeah, you get it!)

But it wasn't always this way...

With over 25 years in design and running my business, I've faced it all—stress, chaos, and burnout (soooo many times). I remember the weight of having sooo many projects but still struggling to make enough revenue to support my goals.

My turning point happened when I embraced the "business" in "creative business" and focused on taking charge of my design studio.

I started by embracing powerful pricing and packaging strategies and then implementing systems and processes to work more efficiently.

My hard work paid off and I watched my business rapidly grow to consistent 5-figure months and 6-figure years while feeling at ease and working less.

Behind Design gives you an inside look into how I did it and my giant toolbox of tips and tricks. You'll learn to avoid common pitfalls, attract dream clients, sell work easily, and thrive with a smoothly running, rewarding, creative business. Say goodbye to chaos, imposter syndrome, and burnout, and hello 👋  to confidence and ease.

I'm not looking back...

...and I want the same for you.

Your path to profit & freedom without endless hustle:

01

Join Behind Design

Click the enrollment button and follow the checkout steps. In minutes, you'll get an email with your login details.

P.S. You can work at your own pace and I'm here to coach you via email or Voxer for 60 days!

02

Dive in and take action

Training, worksheets, templates, and scripts are waiting for you. Can’t start right away? It's okay, you have lifetime access to the course.

03

Thrive! (And leave the grind behind.)

Finally, feel confident building your business with a seasoned guide. From pricing to packages to alllll the inner workings of running a profitable, sustainable business, you'll learn everything you need to succeed.

LET'S DO THIS →

no-risk guarantee

Try Behind Design for 14 days, risk-free

For my students and mentees, this course has been a game-changer and I'm sure it will be for you, too.

I don't want anything to stand in the way of you building the business of your dreams. That is why there is a 14-day refund policy. If you try this course and can honestly say it wasn't worth your time, email us at [email protected] and show us that you did the assignments to receive a refund.

Read our full product policies here.

This is for you if you're ready to:

  • Get organized, get efficient: Streamline your business systems, improving your bottom line and your sanity.
  • Serve better, live better: As a talented creative, you deserve the time to go above and beyond for your clients while being fully present in your life and family.
  • Value your worth: Stop leaving money on the table by learning to earn what you truly deserve (without feeling sales-y or unworthy).

This is not for you if you are:

  • Fine with chaos and don’t value your time and energy
  • Looking for a quick fix and are not interested in improving the inner workings of your business
  • Okay with treating your business as a hobby

Stacie

“I finished the Behind Design course! It was awesome. I’m sure I’m going to go back and reference it time and time again.

Your course content and teaching is excellent!!!! I joined a Mastermind group and have been talking up Behind Design.

You’ve done a fabulous job! Thank you.”

Laura

"Thanks to Behind Design, I have a REAL plan that brings consistent revenue into my business every month. The program was more than paid for in 2 months with the extra profit I've been able to make through Behind Design."

Are you ready to create the business you know you deserve?

If you've been telling yourself:
"I just need to hustle harder and get more clients."

IT'S NOT TRUE!

You can slow down, work LESS, AND boost profits faster than you know ...and in a way that feels good to you!

Let's focus on what truly moves the needle in your business...and fast!

ENROLL NOW →

Frequently Asked Questions

Real talk, my friend

It's your time to do this thing you really want to do.

As you know, if you want something different, you must do something different.

Just know that whatever YOUR vision is for your business, you can build it!

BOTTOM LINE: THERE'S MUCH MORE TO RUNNING A SUCCESSFUL BUSINESS THAN THE CREATIVE WORK ALONE.

Let’s go beyond the beautiful work you create so you have a fulfilling, sustainable business, built on strategy—I invite you to go with me, Behind Design.

Here's what's waiting for you on the other side:

  • Consistent revenue while working less.
  • A feel-good business with freedom to live your life.
  • Positive impact and creativity to spare for clients you adore.

Bethany

"This is not a superficial course that you'll finish in a week and feel like you wasted your money on.

I use nearly every template during every project to help keep me on track and make sure my processes are as streamlined as possible.

The resources from this course have removed so much stress from running a business because my systems now have a solid, streamlined setup and I know I'm not forgetting anything.

This is absolutely the best investment I've made for myself and my business. If you need help with running your design business, this course is worth every penny."

Ryan

"The resources in Behind Design are amazing. They have helped me organize my business and processes and helped me with project planning and onboarding new clients.

Amy is a member of what I classify as the graphic design Avengers or graphic design Justice League.

A few wonderful people in the industry have a genuine interest in helping designers grow their businesses and their respective fields.

For example, people like Chris Do, Philip Van Dusen, and Ian Padgett, to name a few of the professionals I've discovered, are tremendous in the industry, and Amy is right up there with them."

Jane

"My clients are so happy with how organized and streamlined their experience is. And it was so much easier to get there than I thought.

I also feel like my business fits how I want to work which is something I've struggled with over my entire self-employed career."

Laura

"Thanks to Behind Design, I have a REAL plan that brings consistent revenue into my business every month. The program was more than paid for in 2 months with the extra profit I've been able to make through Behind Design."

Stacie

“I finished the Behind Design course! It was awesome. I’m sure I’m going to go back and reference it time and time again.

Your course content and teaching is excellent!!!! I joined a Mastermind group and have been talking up Behind Design.

You’ve done a fabulous job! Thank you.”

Niki

“Amy does a great job of lining out easy, actionable goals so that you feel empowered to go out and create a thriving business.”

If You've Read This Far...

You owe it to yourself to honestly answer these questions:

What if just one idea in Behind Design… turns your business into a profit machine, giving you and your family financial freedom for life?

What if just one strategy in Behind Design… helps you reach dozens or even hundreds of ideal customers?

What if just one technique in Behind Design… frees up 4-7 more productive hours per week? What impact will that have on your relationships, your profits, and your joy?

What would those changes realistically be worth to you over a lifetime? $5,000, $20,000, $50,000, or more?

ENROLL NOW →

Ready to go Behind Design and have the business you've been dreaming of?

Choose your payment plan.
NOTE: All plans include the same benefits—only the payment varies.

one-time or 4-payment plan

$697 $333

MORE THAN 50% OFF

  • 6 training modules

  • Video trainings with downloadable slides

  • Downloadable audio files (learn on the go—podcast style!)

  • Fillable digital worksheets to implement lessons

  • 60+ swipe files and email templates

  • 20+ additional headache-saving tools, copy/paste templates and forms


    Bonuses:

  • Lifetime access + future course add-ons or improvements (priceless)

  • 8 weeks of personal email access to Amy (or Voxer) to get feedback on your work or ask questions ($1,500)

  • PM Mastery Toolkit ($1,500)

ENROLL TODAY FOR $333 OR $83.25

12 payments of $33

$67 $33

MORE THAN 50% OFF

  • 6 training modules

  • Video trainings with downloadable slides

  • Downloadable audio files (learn on the go—podcast style!)

  • Fillable digital worksheets to implement lessons

  • 60+ swipe files and email templates

  • 20+ additional headache-saving tools, copy/paste templates and forms


    Bonuses:

  • Lifetime access + future course add-ons or improvements (priceless)

  • 8 weeks of personal email access to Amy (or Voxer) to get feedback on your work or ask questions ($1,500)

  • PM Mastery Toolkit ($1,500)

ENROLL TODAY FOR $33